PASMO (Pan American Social Marketing Organization) is a Central American organization comprised of professionals in social marketing, who are passionate about contributing in a sustainable way to the health of vulnerable populations. PASMO programs are implemented through innovation, based on evidence and aimed at obtaining results. PASMO has a local presence in each country in Central America and is part of the global Population Services International (PSI) network. PASMO implements health programs for HIV and other STI prevention, women’s health and family planning, cervical cancer screening, violence prevention, child nutrition, and prevention and detection of gestational diabetes, among others..
Improve the availability, access and use of key health information, products and services, using business techniques and social marketing.
To be an organization with a solid corporate image; recognized as the leading institution in Central America for the execution of innovative and effective social marketing programs that generate a measurable and sustainable impact on priority health problems in the region; making healthy behaviors become the norm among the populations we serve.
Our decisions are based on evidence, research, measurement and evaluation.
We seek excellence, but value being useful and timely, more than perfect.
We work on strengthening local capacity and build lasting programs.
We act with integrity, we share our achievements and we acknowledge our mistakes.
We trust our staff and their ability to make good decisions.
Active alliances produce impact.