What we do?

What is social marketing?

Social Marketing is an application of commercial marketing techniques for the analysis, planning, execution and evaluation of programs designed to influence voluntary behavior in target audiences, and thus improve their personal well-being and that of society (Alan Andreasen, Social Marketing Change).

Since 1997, PASMO has used business and social marketing techniques to implement health programs, including the prevention of HIV and other sexually transmitted infections, and sexual and reproductive health programs for adolescents and women in vulnerable contexts. More recently, PASMO maintains its social marketing focus for the implementation of programs in new health areas such as nutrition, the detection and prevention of gestational diabetes and the prevention of violence and gender-based violence, among others.

Population Services International (PSI), of which PASMO is a network member, carried out a systematic review of all the social marketing studies published between 1995 and 2013 in the areas of HIV, reproductive health, malaria, child survival and tuberculosis implemented in developing countries. After reviewing more than 6,500 studies, PSI found 109 studies that evaluated whether social marketing was able to improve health status. The results of this evaluation found evidence of the effectiveness of social marketing to improve health globally. For more information, please download the attached document.

Proyects and programs

Violence Prevention

Consorcio IxoqibHazte Escuchar

PRODUCTS

Vive Condoms and Water-based Lubricant

High quality latex condoms and water-based lubricant . Leading branding in Central America, launched by PASMO more than 20 years ago.

 

 

VIVE

Segura Plus

Oral contraceptive.

 

 

 

 

SEGURA PLUS

Intrauterine device (IUD)

Long-term family planning method

DIU

Cyclofem

Monthly injectable contraceptive.

CYCLOFEM

SERVICES

Guatemala


3 avenida 17-59 zona 14

Ciudad de Guatemala, Guatemala, C.A.

Tel. (502) 2217 - 8585

 

 

Oficina Regional


13 calle 3-40, Zona 10
Edificio Atlantis
Nivel 13, Oficina 1305
Ciudad de Guatemala, Guatemala, C.A. 1010

Teléfono: (502) 2366-1557

Fax: (502) 2366-1567

El Salvador


79 Avenida Sur, Calle Juan José Cañas

No. 250, Colonia Escalón, San Salvador.

Tel. (503) 2239 -4800

Honduras


PASMO Tegucigalpa:

Colonia Palmira, Avenida República de Panama,

Casa 2043 Calle de las Naciones Unidas,

Tegucigalpa, M.D.C. Honduras C.A

Tel. (504) 2235-5268 / (504) 2238-4334



PASMO San Pedro Sula:

Barrio Los Andes, 9a Avenida 11 calle "A"

A la par de FENAFUT, Casa 92

San Pedro Sula, Honduras C.A

Tel. (504) 2550-6129 / (504) 2550-3132

Nicaragua


Rot El Guegüense 4 cuadras

al Oeste 1 cuadra al Norte,

Managua, Nicaragua

Tel. (505) 22685823, (505) 22680869

Costa Rica


150 metros al norte del Motel la Fuente

Bodega Azul No. A-10 San Fco Dos Ríos

San José, Costa Rica, C.A.

Tel. (506) 2250-2287, 2250-1976 y 2250-2217

Panamá


Urbanización Los Angeles, Area Industrial,

Bethania, Calle 62-D, Casa E4

Ciudad de Panamá, Panamá C.A.

Tel. (507) 397-8772 / (507) 397-8773


Programa de prevención de VIH con poblaciones clave en Guatemala, El Salvador, Honduras, Nicaragua y Panamá con el apoyo de USAID y PEPFAR.


Proyecto de comunicación para el cambio social y de comportamiento en respuesta a la epidemia del Zika en Guatemala, El Salvador, Honduras y República Dominicana en el apoyo de USAID.

No estoy lista para ser madre


Proyecto enfocado en mejorar la salud reproductiva de mujeres jóvenes y adolescentes en El Salvador con el apoyo de PSI Maverick

Jovenes 3.0


Proyecto en salud sexual y reproductiva dirigido a jóvenes en Guatemala, El Salvador, Honduras, Nicaragua y la República Dominicana con el apoyo de fundaciones privadas

Chicas en Conexión


Proyecto de empoderamiento de niñas y mujeres jóvenes en Honduras con énfasis en salud sexual y reproductiva y la reducción de violencia basada en género, con el apoyo de la Fundación Summit.

Teen Moms


Proyecto en salud sexual y reproductiva dirigido a mujeres jóvenes y adolescentes en Nicaragua con el apoyo de PSI Maverick.

Consorcio Ixoqib


Proyecto para la reducción y prevención de la violencia hacia la mujer en Guatemala con el apoyo de la Embajada de Suecia.

Hazte Escuchar


Proyecto "Hacete Escuchar: por una juventud libre de violencia" en Costa Rica, con el apoyo de INL y la Embajada de los Estados Unidos de América en Costa Rica.

Combination Prevention Program


HIV prevention program with key populations in Guatemala, El Salvador, Honduras, Nicaragua and Panama with the support of USAID and PEPFAR.

Zika Prevention


Social and behavior change communication project in response to the Zika epidemic in Guatemala, El Salvador, Honduras and the Dominican Republic with the support of USAID

I’m not ready to be a mother


Reproductive health project for young women and adolescents in El Salvador with the support of PSI Maverick

Jóvenes 3.0 Proyect


Sexual and reproductive health program targeted to youth in Guatemala, El Salvador, Honduras, Nicaragua, and the Dominican Republic with the support of private foundations.

Chicas en Conexión Proyect


Project in Honduras designed to empower girls and young women in their sexual and reproductive health, including gender-based violence reduction, with the support of the Summit Foundation.

Teen Moms Adelante


Sexual and reproductive heaSexual and reproductive health project for young women and adolescents in Nicaragua with the support of PSI Maverick.lth project for young women and adolescents in Nicaragua with the support of PSI Maverick.

Ixoqib Consortium Project


Gender-based violence reduction and prevention project in Guatemala with the support of the Embassy of Sweden

Hacete Escuchar Proyect


Domestic violence reduction and prevention project targeted to youth in Costa Rica with the support of INL / US Embassy in Costa Rica