PASMO is a Central American non-profit organization, comprised of professionals who are passionate about contributing to the health of vulnerable populations in the region in a sustainable manner.
With a focus on innovation, social marketing, and the development and use of evidence, PASMO’s health programs are oriented towards measuring and achieving measurable health impact.
PASMO (Pan American Social Marketing Organization) has offices and health programs in five Central American countries and is an independent network member of Population Services International (PSI).
Our Mision
We promote healthy behaviors among Central American populations by applying business and social marketing techniques that increase their access to and use of information, products, and services essential for human development.
Our Vision
For all people in Central America to enjoy holistic well-being, enhance their human development, and live in a healthy environment.
BOARD
Nombre Apellido
ROLES
Nombre Apellido
ROLES
Nombre Apellido
ROLES
Nombre Apellido
ROLES
Nombre Apellido
ROLES
Nombre Apellido
ROLES
OUR VALUES
Measurement
Our decisions are based on evidence, research, monitoring, and evaluation.
Professionalism
We work with passion and seek excellence as well as the best possible service for the people we serve.
Commitment
We do our best to build long-lasting programs that have a health impact in the region.
Integrity
We operate under an Ethics Code based on honesty, transparency, and integrity.
Trust
We trust our staff and their capacity to make good decisions.
Teamwork
We create collaborative and learning spaces where ideas are heard and valued.
Strategic Plan and Financial Sustainability
Plan Estratégico
In March 2025, PASMO Association initiated the update of its 2026–2030 Strategic Plan, focusing on diversifying funding sources to ensure sustainability and strengthen its mission—building a future where the people we serve can thrive in well-being and development.