We make a sustainable contribution to the health of populations in vulnerable contexts.

WHAT WE DO?

We work to promote healthy behaviors among Central Americans using social enterprise and social marketing techniques that increase their access and use of health information, products, and services.

For us, social marketing is the use of commercial marketing concepts and techniques to influence voluntary behaviors among target audiences with a social goal.

For more than 25 years, we have applied social marketing techniques across the region to implement health programs — particularly in sexual health, STI prevention (including HIV), and violence prevention — as well as initiatives promoting social inclusion, human rights, and the reduction of stigma and discrimination.

Impact that builds a better future.

TIMELINE

With a focus on innovation, social marketing, and the development and use of evidence, the following has been achieved:

1995

-The first PASMO office opens in Costa Rica.
The Vive condom brand is launched.

1998

PASMO opens offices in Guatemala, El Salvador, and Nicaragua.

1999

An office opens in Belize.

2002

Launch of the Regional AIDSMark / PASMO Project.

2004

The complete Vive condom line is launched.

2005

-Vive condoms become the leading brand in the region.
-Launch of Vive Lub, a water-based lubricant.

2006

-Launch of the Regional HIV Prevention Program in Central America and Mexico.
-Launch of the Condom Availability Program.
-PASMO receives visits from Salma Hayek, Ashley Judd, and Juanes in support of HIV prevention efforts.

2007

Launch of Club en Conexión, a sexual and reproductive health program for youth in Guatemala, El Salvador, and Honduras.

2008

Launch of the Women’s Health Project in Guatemala, El Salvador, and Nicaragua.

2009

-Launch of Red Segura, a social franchise of sexual and reproductive health clinics.
-Visit from Miss Universe 2008, Dayana Mendoza, supporting HIV prevention.
-Launch of the HIV and STI Prevention Program targeting the Armed Forces of Honduras.

2010

-Launch of the Combined HIV Prevention Program for Central America and Mexico.
-Launch of the new Vive condom packaging and branding.

2011

-Launch of the PlanFam Program for the reproductive health of Indigenous women and men in Guatemala’s highlands.
-Launch of the “Zero New Infections” Project with the Guatemalan Army.

2012

-Launch of the Healthy Youth Project in Honduras.
-Launch of the Generation Zero movement against stigma and discrimination.

2013

-Launch of the Gestational Diabetes Prevention and Treatment Project in Nicaragua.
-Launch of the HIV and STI Prevention Project within the Armed Forces of El Salvador.
-Launch of the Super Cipotes child nutrition project in El Salvador.

2014

-Formation of the Multisectoral Technical Commission to support violence prevention, sexual exploitation, and trafficking, with emphasis on key populations in Guatemala.
-Launch of the Child Nutrition Improvement Program through the Social Franchise model in Guatemala.
-Launch of Girls in Connection: Empowering girls and young women in Honduras.
-Launch of Innovating Services, Reducing Risks, Renewing Lives Project in El Salvador.
-Launch of the Regional Malaria Elimination Program in Mesoamerica and Hispaniola (EMMIE).
-Launch of the SIFPO (Supporting International Family Planning Organizations) Project in Honduras, El Salvador, and Guatemala.
-Launch of the Strengthening the Justice Sector Program in El Salvador to Prevent and Address Gender-Based Violence, with an emphasis on women and key populations.

2015

Launch of the Ixoqib Consortium Project for the reduction and prevention of violence against women in Guatemala.

2016

Launch of the Communication for Social and Behavior Change Project in response to the Zika epidemic.

2017

-Launch of the new Vive brand image.
-Launch of Versátil, the digital community.

2020

-PASMO separates from PSI, becoming a 100% local organization.
-Launch of the HIV Prevention Services Project in Central America.
-COVID-19 pandemic – first phase.

2021

-Launch of the TRANSforming My Health Project in Guatemala, supported by the Embassy of Canada.
-Launch of the HIV self-testing strategy across Central America.
-Launch of the Your Family Is Worth Everything campaign against dengue, Zika, and chikungunya.

2022

-Launch of the Life Changed Project on reproductive health and gender-based violence in Western Guatemala, supported by MSH.
-Launch of pre-exposure prophylaxis (PrEP) services in partnership with the private sector across Central America.
-COVID-19 response in Nicaragua.

2023

-Launch of the HIV Prevention, Care, and Treatment Project in Guatemala, El Salvador, Honduras, and Panama.
-Launch of Manu, the first Central American chatbot for STI/HIV prevention.

2024

-Launch of the Digital HIV Experience Project in Nicaragua, supported by Gilead Sciences.
-Regional launch of the Undetectable = Untransmittable communication strategy, Continue with Your Life.
-Launch of the Versátil Podcast.

2025

-Launch of the partnership between PASMO and GlobalGiving.