We work to promote healthy behaviors among Central Americans using social enterprise and social marketing techniques that increase their access and use of health information, products, and services.

For us, social marketing is the use of commercial marketing concepts and techniques to influence voluntary behaviors among target audiences with a social goal.

For more than 20 years, we have used social marketing techniques to implement various health programs, especially in sexual health, STI and HIV prevention, violence prevention, and other topics such as social inclusion, human rights, and the reduction of stigma and discrimination.